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Keeping Your Cool When the Customer Gets Hot
A day in the life of a business person can be
filled with joy and satisfaction or it can be frustrating and
stressful. When things go wrong, some people lose control.
Holding emotions in check and reacting professionally under fire are
not always easy. It is particularly difficult to be nice to
people who are not being nice to you. So what do you do to keep your cool when the customer is
chewing you out? Most of the time, it is not even your
fault. It could be that the problem was with a product or a
service delivered by someone else in your organization. You’re
getting the blame because the unhappy person found you first, and
it’s not pleasant. When faced with angry people, there are four
key steps that will help diffuse the situation. Step one is to apologize. “But,” you say, “it’s not my
fault.” It doesn’t matter who’s to blame; apologize
anyway. As a representative of your company you have a
responsibility to see that things go well. Your willingness to be
accountable will have a positive effect. After all, it takes
two to have an argument. If one of you refuses to be disagreeable you
can’t have a disagreement. You are not accepting blame—you are simply
saying, “I’m sorry about the problem.” You are wasting your
breath unless you apologize with complete sincerity so be sure that
your tone of voice matches your words. Step two
is to sympathize with the irate customer. Let the person know that
you can identify with his feelings. Say that you understand the
frustration of receiving a faulty product or poor service. The
angry person begins to feel better as soon as his reaction is
validated. Step
three is to accept responsibility for the situation. Be
accountable to the customer. Let him know that you intend to do
whatever it takes to make things right. You can’t help what has
already happened, but you will come up with a solution to the problem
or you will find someone who can. The last
step is to take action. Decide what you can do and tell the
customer. You will replace the defective or incorrect product
as quickly as possible. If the issue was poor service deliver
better service. Whenever you can offer a bonus of some sort or waive
fees, the tiger before you is transformed into a pussycat.
Use the acronym “ASAP” to remember these four steps
for calming upset customers. Each letter stands for part of the
process. A is
“apologize.” S represents “sympathize.” A stands for “accept
responsibility.” P means “prepare to take action.”
Nothing will be solved by becoming argumentative
and reactionary. Instead, diffuse the client’s anger by being
apologetic and sympathetic and focus on positive steps that will
resolve the situation. Before you know it, your adversaries will
become your allies. Oh yes,
remember to smile. It will make everyone feel better and behave
better. © Lydia
Ramsey. All rights in all media reserved. 
About the
Author Lydia Ramsey is a business etiquette expert, professional speaker, corporate trainer and author of MANNERS THAT SELL - ADDING THE POLISH THAT BUILDS PROFITS. She has been quoted or featured in The New York Times, Investors' Business Daily, Entrepreneur, Inc., Real Simple and Woman's Day. For more information about her programs, products and services visit her web site at http://www.mannersthatsell.com
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by Lydia Ramsey |